About Zupee
Zupee is a real-money casual gaming platform that blends skill, competition, and entertainment in a simple, mobile-first experience.
12.5B
Gameplays
150M+
Users
36%
Increased revenue
4.85/5
User satisfaction
Project Overview
Withdrawal Optimisation
aimed at enhancing the withdrawal flow by addressing user friction and trust gaps through research-driven design improvements. The optimized journey improved clarity and transparency, resulting in a 5% reduction in helpdesk tickets related to withdrawals.
Collaboration
Current Flow
Payment gateway down
The designs if there low success rate in withdrawal can be better, as they do not communicate properly that this will lead withdrawal failure
Status screens
Processing, failed and pending screens do not provide any context
Failed state
There is no provision to retry withdrawal if it fails.
User delights
In the flow , the transitions and interaction are static.
Benchmarking
Clear timelines
Describe the service and how customers or clients can benefit from it.
Overloaded information
Some apps like paytm and google pay with intention of keeping info. transparent overload the screen.
Transaction details
Transaction details are not always needed hence take conscious call when designing it.
Delight factors
Delight factor is compulsory to keep the user stay on the screen while making it clear what is happening to the money.
Proposed Flow
Based on the benchmark created a user flow addressing all the issues
Focus on Post-Withdrawal Journey
Processing
Success
Pending
Failed
Approaches
#1
#2
#3
User Feedback
Observations
Delight factor
User appreciated the animation and delights
Failed and pending
Failed and pending were not solving the problem statement
Processing
User appreciated the timer in processing
Finalised Designs
Thank you!
Hi.
I am really glad that you visited , please feel free to respond when I am considered.